Digital transformation is the process of using upcoming digital technologies to either modify or create new business processes. While many businesses view the concept of digital transformation as a disruption, there’s no doubt that they add incredible value to the Organization and bring multi-faceted benefits to any business.

‘Digital Transformation’ is becoming the motto of the technology sphere. Pandemic has now accelerated the digital initiatives across all industries. Business transformation is a focus for many industries today to survive in the age of the customer first. Firms must use technology to create innovative digital experiences that in turn create new sources of value for customers. In other words, disrupt the status quo. Many organizations adjusted their technology stacks, data-driven processes, and organizational structures to execute transformation projects.

Digital technologies are enabling radically new ways to deliver value to customers, altering competitive landscapes, and changing the underlying economics of markets. Today, digital transformation is opening its arms to emerging companies that support others to implement disruptive technologies. Meanwhile, the demand for IT professionals continues to soar as companies digitize their operations. Data shows that the wave of digital transformation resulted in the demand for IT-Software professionals jumping 55%.

Although enterprise applications based on digital transformation technologies are still in their nascent stages of development, they are gradually beginning to drive innovation into business strategies and proving their significance at every step of an organization. There many examples in business world who has successfully transformed using technology.

Netflix is one of the best examples of digital transformation. Netflix started as video rental but ended up disrupting entire video rental and online streaming industry. Digitization not only allowed Netflix to stream video content directly to their customers on their laptop and mobile phones but also gain an unparalleled insight into the viewing habits and preferences of each user. The amount of massive data collected helped Netflix design a better user experience, and understand the shows and movies that most of their audience is interested in. Similarly, there are stories of big brand like IKEA, Walmart, Dominos, Audi etc that used technology to exceed the expectations of their customers. Digital transformation has not only helped them endure amid the pandemic, but also thrive.